Communication is the transmission of symbols from one person (or group) to another, provided that the meaning of the symbol is understood by the recipient.
The main purpose of communication is to provide an understanding of the
information being exchanged.
However, whether it is effective depends on:
- the sender;
- encoding information;
- the recipient;
- decryption (acceptance);
- feedback.
Communication skills are very important, because whether the recipient understands what message you are sending will not only have an effect on your event or support your cause, but it may also affect the relationship between us.
This course will help you learn:
– How to make a communication plan?
– What are the features of different media?
– What is brand and visual identity?
– Some basic rules in communication.
CONTENT of this module:
1/. COMMUNICATION
- Definition
- Basic principles
2/. COMMUNICATION PLAN
3/. TOOLS
- Photos
- Video
- Press-release
- Social medias
- Web page
- Presentation
4/. VISUAL IDENTITY
- Templates
- Logo
- Colors and fonts
- Publications
- Outdoor advertising
- Souvenirs
- Useful resources
5/. AUDIENCE
- The team and colleagues
- The target groups
- Stakeholders
- Potential sponsors
- Donors and partners
- Work with journalists
- Audience
6/. SPECIAL CASES
- Lobbyism
- Negotiation
- Cultural differences
7/. SELF ASSESMENT
….. and order your Certificate
.
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